National Museum of Singapore
Plastic has had enough of humans.
To promote the exhibition “Plastic: Remaking our World”, we orchestrated a break-up between Plastic and humans to lean into the love-hate relationship that we have with plastic.
It started with some break-up messages on social media.
Plastic Went back into the dating scene.
Visuals were released as social media ads, with accompanying caption copy to share content from the exhibition.
We found some found common ground with the help of a couples therapist.
Users are led to one of three endings that correspond to key areas in the exhibition.