Knorr

For World Eat For Good Day 2023, we led the biggest alternative protein movement on TikTok and encouraged Gen Z to try the most sustainable protein source there is - insects.

Cannes Lions 2023

Cannes Media Lions - Shortlist

The Gong Awards 2023

Best Integrated Social & Influencer Campaign - Silver

The Gong Awards 2023

Innovative Use of Influencers - Silver

The Gong Awards 2023

Best use of Cultural Insights - Silver

The Gong Awards 2023

Best Use of Celebrities, Influencers & Key Opinion Leaders - Bronze

The Gong Awards 2023

Gong for Good: Social & Influencer - Bronze

Knorr Presents: Eat Me If U Dare

A movement led by 70 creators from around the world to tackle the stigma around insects as food and dare them to eat for good.

Face the truth and dare to eat for good

11 creators were flown to Mexico for game of Truth and Dare with a twist. 59 additional creators received a mini version of our Truth and Dare experience that they could play at home.

Ultimately landing on the message that with Knorr, anything can taste good - even insects.