AUDIOBOOBS

AUDIOBOOBS

For Breast Cancer Awareness Month 2023, we worked with sexual wellness brand Smile Makers to launch a campaign that encouraged women to touch themselves for their health.

Cindy Gallop

“LOVE this campaign for Smile Makers, which combines two of my and MakeLoveNotPorn's passions: women's health, and women's pleasure 😍”

David Guerrero

“This is an astounding use of the long-form audiobook format. The campaign uses erotic storytelling to encourage women to check for signs of breast cancer. It takes a much different path to the usual scare tactics around health and works all the better for it.”

The “Audioboobs” series contains 4 episodes of erotic storylines with the instructions for a breast self-exam weaved into the plots.

Every story ended with a reminder for listeners to consult a healthcare professional if they noticed any changes or abnormalities in their breasts.